Differences between organic and paid reach on social networks

The digital era is here to stay, which is why companies must be updated in terms of social networks, since the world today moves through these platforms that provide different tools for your business to be recognized and grow in terms of sales. 

There are two different methods of social media outreach, such as organic and paid, two strategies that are important to know in detail to see which can work best for your company. 

Before getting to know these two concepts, we will determine what social media reach is. Reach in social networks is defined as the capacity of a publication to be seen by a certain number of people, not by the number of likes as it is often believed.

The organic reach in social networks are the publications that generally appear in the feed and can only be seen by the followers of the page, the only way for the content to reach third parties is for the followers themselves to share the publications. It does not pay for advertising.

Another important aspect to consider about the organic reach is that it does not reach new views if it does not comply with the viralization of the content, so it is not recommended as a sales strategy since the algorithm only shows 1% of the followers, not even all, it is preferable that it is used as customer loyalty or informative material.     

Sometimes small and medium-sized companies can opt for this system if they receive good advice to implement Social SEO, which is defined as a Digital Marketing strategy to have higher positioning in social networks, which provides action plans for the content to be attractive and shareable, in addition to defining a target market. 

The paid reach, unlike the organic one, as the name itself says, does pay advertising through social networks like Facebook, Instagram, YouTube, among others... so that your content is seen by a large number of users, in addition, it already establishes a target market, this means that people who are interested in what you are promoting, through algorithms will see it in their stories, homepages, messenger, network ads, etc. In this way your company's platforms will have more interaction with users, you can be more recognized and even increase revenue. 

Nowadays, paid outreach is one of the best digital marketing strategies. However, for this planning to be successful you need a professional marketing plan, as well as digital advertising experts to help you maximize results without spending large sums of money. 

These different tools provided by social media, have made that in this pandemic produced by COVID-19, many small and medium enterprises can reinvent themselves and move forward with their businesses, considering the fact that social networks have become the main sales channel through online stores and different applications. 

Lastly, in April 2020, a study conducted by Hootsuite found that Central America and East Asia have the highest social network saturation with a total of 84% each. On the other hand, 43% of users aged 25-54 use the networks for work purposes and to do research on something they want to buy. 

Click Digital, is a leading company in Digital Marketing with which you can count on for your business to grow in terms of sales and have greater positioning in the labor market, we have a team of professionals who will provide tools and training for your company to meet the objectives and achieve success. Contact us through our website or on our Instagram and Facebook platforms.