How to improve customer loyalty
A normal concern in every business is how to get customers to prefer your products or services over those of your competitors, but above all to keep them buying and not look for other alternatives, this is known as customer loyalty, and today we will analyze how to achieve it.
The key is not to attract customers, but to keep them.
With massive online marketing strategies, it is very easy to bring new customers to your business, but the real goal for success is to keep them.
Keeping in constant contact with your customers and building long-term relationships through your customer services will be supported by the marketing strategies and actions you devise for your business.
Remember that looking for innovative ideas to build customer loyalty can offer competitive advantages over your rivals, but above all help you increase your sales.
Keep in mind that, if you fail to keep your customers, you will eventually exhaust your market niche and begin to experience problems in your sales, so it is vital to pay all the necessary attention to this aspect, being preferable to have a small but loyal portfolio of customers over a very large but not stable one.
How to build meaningful relationships with your customers
Although in the past it was thought that customers only preferred brands because of their low price, or because of the advertising bombardment, today it is known that the consumer is the one who has the power and not the company. Therefore, when a consumer decides to try a product or service, he will not be guided by what you say about it, but will look for inbound material such as blogs, news related to the product or service, reviews from other consumers and information that will help him make an informed decision.
Once a customer decides to buy from you, you must take great care to ensure that they do not have negative experiences with either the purchase process or the use of the service or product. After that, take their opinion by asking them to fill out a survey that will give them the feeling that they are being listened to.
Remember that, in order to build long-term relationships, you must generate trust, transparency and a clear line of communication with the customer, listening carefully to the feedback they provide, and providing a comprehensive user experience. To do this, it is useful to keep sending email marketing with information, new services, blogs or benefits in a targeted way, so that the customer feels your mailings as solutions to their problems and does not think it is spam.
Small details count
To ensure that a consumer remains with us for many years, it is important to provide good customer service. As a company we must understand that customer service is given in all departments, not only in sales, because a bad experience, even if the others are positive, can make us lose the customer, and even worse, generate a bad word of mouth that makes us lose more customers.
On the other hand, it is important that the regular customer is rewarded, this can be through a loyalty strategy, such as a points program, which provide rewards for their purchases, or for their good recommendations on online sites, social networks or various platforms. This makes a customer fall in love with your company and start sharing their positive experience with others.
It is important that, if you are going to carry out loyalty programs, you look for ways to make customers buy from you again, or increase their frequency of purchase, providing really attractive incentives, for this it is important to listen to our customers, so we can conduct surveys beforehand to better understand their tastes, do not be guided by what you think the customer wants, really listen to them and adapt to them.
Personalize your users' experiences
With the various digital marketing tools available, it is possible to generate personalized campaigns for your users, allowing you to demonstrate how much you care about a user.
If you have e-commerce, you can offer special discounts on birthdays, discounts on items in the user's wishlist, free shipping for a special event, or after having made a purchase, and thus encourage a second one.
In addition, they send information related to the product, for example, if our customer bought red jackets, send inbound content of the best ways to combine the jacket with other garments, this not only gives the user ideas, but we can recommend other items that go well with your previous purchase.
Also if there were new jackets arriving in a similar cut, we could send you a recommendation of jackets that we think you would like. This makes the user feel cared for, without being advertised or sent things they are not interested in.
If you want to start generating loyalty strategies for your customers and you don't know how, let us advise you. Contact us and we will be glad to help you.