How to create and run a Facebook advertising campaign?

Facebook is one of the largest and most popular social networks in the world, with more than 2.8 billion monthly active users. This advertising platform has become one of the most used online tools by large, medium and small businesses and entrepreneurs. Its success lies in the segmentation options it offers, the power to decide our budget and the possibility of obtaining a high return on investment compared to other platforms. 

To create an advertising campaign on Facebook Ads or any other advertising platform, you must have five clear and well-defined points. 

1. Define your objectives: Before you start creating ads, it is important to define the purpose of your campaign: What do you want to achieve with your ads? Do you want to increase traffic to your website, generate more leads, increase sales or improve brand awareness? By doing so, you will be able to design and create advertising that is more effective and relevant to your target audience. 

2. Identify your target audience: The next step in creating an effective Facebook campaign is to determine who your ideal customers are - how old are they, where do they live and what are their interests? Facebook's audience tool allows you to define your audience and create ads that are shown to the people who are most likely to be interested in your products or services. 

3. Create the ads: Once you have defined your goals and audience, it's time to create the ads. Facebook offers a variety of ad formats, such as images, videos, carousels and more. Make sure you choose the right format for your goals and design an engaging and relevant ad that captures the attention of your audience. 

4. Set a budget and schedule your ads: Optimizing this amount allows you to distribute the money you want to allocate to your campaign among the different ad sets you will create. 

There are two types of budgets: 

• Daily budget: average amount you are willing to pay per day for the ad to run. 
• Total budget: this is the total amount you are willing to spend during the time the advertising campaign is active. 

You can also set a spending limit on the account to have more control over what you want to spend. 

5. Track and optimize your campaigns: Once your ads are running, it's important to optimize to make sure they are performing effectively. Facebook offers analytics tools to measure the performance of your campaigns, and you can adjust your ads and targeting based on the results you get. 

With the help of a specialized team like the one we offer at Click Digital we can get your company on the right path to reach your audience and achieve your advertising goals.