Informative blog of news and digital tools for your business

24 Sea

How to use personalization in digital marketing to improve customer relations

Posted by

Sofia Alfaro

27 March 2024

One of the advantages of digital marketing over traditional mass media such as television, newspapers or radio, is undoubtedly the personalization that can be achieved with it. There are tools that allow us to fine-tune our advertising to reach the ideal medium, time and message for the potential customer.

23 Sea

SEO

How to optimize the mobile experience in digital marketing

Posted by

Ana Campos

27 March 2024

Nowadays, cellular technology plays an extremely important role in digital traffic, as more and more people are surfing the Internet and...

22 Sea

Digital Marketing

Tailor your website for voice marketing

Posted by

Sofia Alfaro

27 March 2024

Voice marketing is a new field, full of opportunities for all markets and should not be ignored. If you want to assess whether your content is optimized, or want to implement STEO strategies, do not hesitate to contact us.

18 Sea

Digital Marketing

How to use artificial intelligence in digital marketing

Posted by

Ana Campos

27 March 2024

Artificial intelligence (AI) is a field of computer science that focuses on the development of systems and technologies that can perform the tasks of...

17 Sea

Digital Marketing

How to use Instagram Stories to improve your social media presence?

Posted by

Ana Campos

27 March 2024

In recent years, Instagram has grown to become one of the most popular and used social networks in the world....

16 Sea

Digital Marketing

How to use influencer marketing to reach a wider audience?

Posted by

Sofia Alfaro

16 March 2023

In this type of advertising, "word of mouth" is used but applied with a well-known figure, who has a certain authority or respect from the public, so that when this person uses the brand, his followers will take it into account.

16 Sea

Digital Marketing

Get to know the strategy your business needs: Content Marketing.

Posted by

Ana Campos

1 April 2024

As is common, we hear about some terms, but we do not know their meaning. On this occasion you will be able to understand more about the...

audience segmentation in digital marketing

12 Sea

Advertising

The importance of audience segmentation in digital marketing

Posted by

Sofia Alfaro

1 April 2024

The more finely we can separate the audiences, the better chances of success we will have, that is why we must devote time and study to generate audiences in the different channels of Internet advertising.

11 Sea

Digital Marketing

The importance of metrics in digital marketing and how to measure ROI.

Posted by

Sofia Alfaro

10 March 2023

With a correct reading of the metrics obtained and ordering the desired objectives for future campaigns, it is easy for us to turn the campaigns around and improve their results.

10 Sea

Digital Marketing

How to use data analytics in digital marketing to make informed decisions?

Posted by

Sofia Alfaro

9 October 2023

Marketing actions are often confused with simply producing ads, and there is no dimension to the amount of data these actions generate and how they can positively impact our sales and profit results.

Recent entries

Blog

How to use personalization in digital marketing to improve customer relations

How to optimize the mobile experience in digital marketing

Tailor your website for voice marketing

How to use artificial intelligence in digital marketing

How to use Instagram Stories to improve your social media presence?

How to use influencer marketing to reach a wider audience?

Get to know the strategy your business needs: Content Marketing.

The importance of audience segmentation in digital marketing

The importance of metrics in digital marketing and how to measure ROI.

How to use data analytics in digital marketing to make informed decisions?