How to use Instagram Stories to improve your social media presence?

In recent years, Instagram has grown to become one of the most popular and used social networks in the world. This platform offers users several tools, including Instagram stories that allow users to share photos and videos, an excellent option to enhance a brand's presence on social networks and boost its recognition.

The content published in this way lasts for 24 hours and disappears automatically after this time has elapsed, although it is possible to highlight a story in the profile, which means that it will remain visible for longer. This tool can be used to share moments of daily life, promote products or services, or simply amuse and entertain followers. 

If you want to share a story with your followers, it is important to consider the following: 

• Dimensions: This should be vertical, with a recommended size of 1080px by 1920px (an aspect ratio of 9:16), i.e., they are taller than they are wide and fit the screen of cell phones.
• Format: Both JPG and PNG are supported for use in stories, however, PNG format files are a better choice because, unlike JPG, the images are not pixelated, thus retaining better quality. 
• Elements: If you want to make your content even more interactive, it is possible to add elements such as filters, emojis, music, special effects, text and more.  

How to use Instagram Stories more effectively? 

1. Publish regularly: To maintain an active presence on Instagram stories, it is important to keep a consistency in publications, it will also allow you to keep your followers interested and engaged. One tip is to develop a posting schedule and stick to it.
2. Create relevant content: Make sure the content your company posts in stories is relevant to your audience, and related to your brand. If it's not, it's unlikely to engage your followers. 
3. Consistent content: The stories must have a meaning and follow a line, so they can be related to a specific topic, product or event, so that your audience does not get lost.
4. Use attractive content: Stories on Instagram offer a wide variety of filters and effects that you can use to make content more engaging and eye-catching. Experiment with different options to find the ones that best suit your brand. 
5. Use hashtags: These are a fantastic way to increase the visibility of your posts on Instagram Stories. Use relevant and popular hashtags to get posts to appear on the first search page, but don't use too many. 
6. Interact with your followers: Stories can be a tool for interaction with your followers, so you can use polls and questions to generate feedback and comments from your followers. 
7. Measure your success: It's always critical to know if your content is really engaging your followers, so you can use Instagram analytics tools to measure the success of your stories. Be sure to pay attention to key metrics, such as number of views and interaction rate, to know what's working for you and what's not. 

Instagram Stories is an incredible tool, which is very effective to improve a brand's presence on social networks, and with the help of a digital marketing company, you can implement effective strategies to increase interaction with your followers and get more visibility on Instagram.

Click Digital Marketing has a team of professionals specialized in social media marketing and advertising that can help companies to make the most of the opportunities offered by Instagram Stories. In addition, they have personalized services tailored to the specific needs of each client, so don't hesitate to contact us!