Get to know the strategy your business needs: Content Marketing.
As is common, we hear about some terms, but we don't know their meaning. On this occasion you will be able to understand more about content marketing, what it is, some of its benefits and tools that will be of great use to you.
Marketing is a fundamental part in the operation of a business, so it became an indispensable investment in companies to be known and that your company remains relevant to your customers, for this it is necessary to be present on the Internet, get the attention of your audience and stand out from your competition. With this it is essential that your brand adopts the best inbound marketing strategies, and one of them is content marketing.
What is content marketing?
Today, millions of people use the Internet to search for information, education, entertainment and, why not, to find the solution to a problem. But how can you get these people to find your brand? That's where content marketing comes in.
This planning consists of engaging your audience, obtaining contact information of your potential customers or better known as leads, with the creation and distribution of quality and valuable content for them, this strategy is organic (not paid), thus creating a more positive perception of your brand. In short, the goal of content marketing is to attract positive results for your business.
What benefits does your company get from using content marketing?
- Increase traffic to your website.
As we mentioned before, a lot of people search the Internet for some kind of information, so your brand's website is the main entrance for new potential customers. To place your site on the first page of the major search engines, it is necessary to generate relevant content, and search engine optimization (SEO) can be achieved through channels such as blogs.
- Let them know your brand.
The creation of content makes it possible for more people to know not only your brand, but also the services or products you offer, and people tend to prefer the businesses they already know and for which they feel some empathy.
- Increase engagement with your brand.
The exposure of your brand allows you to expand the number of people who know and have a good perception of it, but the engagement allows you to build a close and mainly constant relationship with your audience.
- Educate your market.
On many occasions it happens that your audience does not know well or does not understand a service or product, so they do not know what is the purpose of what your company offers. To solve this, it is important to create content that evacuates people's doubts, in addition to demonstrating everything they need to know to make the decision to purchase what your brand offers. This will also increase the satisfaction of your customers, since they will arrive at the time of purchase knowing in detail about the item they get and best of all, they will know how you can help them.
- Generates medium-term sales
Although generating sales is the goal of every company, it is not always the ultimate goal of the marketing client. To increase your demand, you must guide your customers through the buying process and prepare them to make this decision, this will help you to make sure that, at the time of purchasing your product or service, they are sure of this, and do not leave the purchases half done due to lack of knowledge.
- Generate leads
There will come a time when you will have visitors to your website, but you will not have information about them to send them content, convert them into opportunities or contact them with vendors, so it is of utmost importance to collect their data. This strategy is in many businesses, your main objective, as it could get long-term results, in addition to generating traffic.
- Increase your sales
It is very common to hear business owners say that it is easier to sell to their current customers than to new customers, and this is true, so using a strategy with the right type of content for this purpose will help you keep your customers engaged with your brand.
To increase repeat sales, you can use customer-only marketing emails, whether they are informative, with product videos and features, testimonials, or to introduce a new product.
How to start a marketing strategy?
Although much of content marketing is based on writing or creating content, this is only a small part of the tasks involved in planning a strategy that suits your business. With planning, you can be clear about the goals you want to achieve.
What things should you be clear about when creating your content strategy?
- Define your objectives: knowing the results you want to achieve will help you know the actions you need to take to get there.
- Define your KPIs (Key Performance Indicator): These are metrics to synthesize information on how effective and productive are the actions carried out in your company, in short, they are performance indicators.
- Knowing your buyer persona: attracting the right customer is part of knowing your company, and how your products and services help people, by taking this into account you will be able to lead you in a better way to the conversion funnel, and also you will not attract just anyone to your site, but those who can really become customers.
Two tools to take into account in your strategic content planning.
Email Marketing
These mass mailings are an excellent way to distribute your content, attract new visitors and also deepen your ties with your databases. This is a very low cost channel in which, by segmenting your contact list according to their interest, it is possible for you to deliver the right offers to your potential customer, thus increasing your conversion rate.
REMEMBER: If you want to send mass mailings, never buy mailing lists, segment your leads, do not send "image mailings" and measure the results of these.
Blogs
Blogs go beyond writing, fill a paragraph of information, a few images and that's it, to carry out a quality blog, which has relevant content for your customers and also works as content for your publishing strategies, you must have a content research, keywords that will help your customers find your products or services more easily, this both as organic and paid traffic, give a good image of your brand and more.
Now that you know a little more about content marketing, we want to know if your company or business has a quality strategy that allows you to improve and stand out from your competition, if not, let us help you, just contact us and our specialized team will gladly help you.