Marketing tools that help you sell more

In the new digital channels, every day there are more and more online marketing tools available to companies, either in free or paid version, which can help you increase your sales exponentially if you apply them within a comprehensive marketing strategy.

Blogs

When we need to expose a product or service in a non-aggressive way, that is closer and that cannot be classified as an offer or direct sale, possibly the best way is to resort to this type of content marketing.

The key to blogs is that, being an inbound marketing tool, they seek to educate and inform customers about a particular topic, they do not seek to sell or promote, but by building a relationship of trust, this consumer will identify more with the brand, and this will eventually lead them to prefer us when making a purchase.

Many brands use blogs to keep their users active, especially if their sales are seasonal, such as hotels, or because their goods are not for everyday use, such as electronics. By becoming a reference among the followers of their community, they stay relevant and will be the first choice consumers think of, even more effectively than with conventional ads.

Blogs can also fulfill another function, and that is that they can be used as an ally of SEO (organic positioning in search engines such as Google), which allows that, if a potential customer makes a related search, find information on the blog, which will lead him to know your business, and even get exclusive offers by reading it or subscribing to future blogs.

Email marketing

Emails are a way to keep your database active, fresh and current. Whether it is emails with inbound content, exclusive promotions to subscribers, regular or last minute promotions, direct links to direct products from your e-commerce or any relevant content for your customers, emails are not invasive, and if your base was obtained cleanly, you will get a high conversion rate to sales, more than any other digital channel.

You just have to remember not to saturate your base with continuous emails, and keep the content interesting, this can be achieved with varied mailings in type and content, or by personalizing the flows, for example, send personalized mailings to birthday boys with a discount, invite to events related to the sector, send news or newly published blogs or any material that fits your digital marketing strategy.

An important consideration is never send mass mailings from your mailboxThis bad practice can lead to your address and that of all those coming from your website automatically falling into spam, which can lead to real problems at the company level. To do email marketing there are different online tools and platforms where you can manage your mailings.

Landing pages

One of the best digital marketing tools are landing pages, since they contain contact forms, which allow us to capture data and build databases with relevant information for us.

Landing pages can be used in our digital campaigns such as ads on social networks, instant messaging and mailings, as they can provide more segmentation data that we did not have before to our base. In addition, landing pages work as a kind of brochure, digital, where we can expose more of our product or service and invite to contact us in a more aggressive way than a regular web page.

If you want to know more about landing page we recommend this article

Google Analytics

This free Google tool allows us to analyze the traffic that arrives to our website and its behavior on it. This leads us to obtain information on the keywords that our customers use to find us, from which channels they come from and on which pages they stay or abandon. 

In a good marketing strategy, this allows us to place the right CTAs, pop up promotions, improve the content, whether it is pictures or text, that will help attract more direct sales.

Also if you have an e-commerce, it is possible to detect which products have more visits, and determine if it corresponds with sales, in order to analyze possible adjustments and improve user interaction with the online store.

CRM

This acronym stands for Customer relationship management, that is, a customer relationship manager, which is basically a software ally of sales teams, providing them with tools to improve productivity.

Most CRMs can integrate with databases, and manage the tracking of leads generated by landing pages, mass mailings or digital marketing campaigns in general, as well as determine where each customer is in the funnel. This type of tool reminds your salespeople when it is time to make calls, and can automate mailings based on the status of the lead in the program.

CRMs are highly recommended for medium-sized companies and upwards, as they help teams coordinate better, measure individual employee performance and keep all information centralized and organized.

Now that you know these tools, do not hesitate to implement them in your digital strategy, if you need help in its implementation or still do not have a strategy, do not hesitate to contact us.