Google algorithm updates

In recent years, Google has updated its search algorithm more frequently, leading website owners to worry about the impact these updates may have on their organic traffic. Google's algorithm updates can affect your website's ranking in search results, which can have a negative impact on your business. Therefore, it is important to be aware of these updates and adapt to them.

In this article, we are going to talk about how Google algorithm updates can affect your website and how to adapt to them to maintain or improve your position in search results. 

In short, the technological giant is constantly challenging us and we have to be up to date and adapt our websites to the new modifications so that it does not affect our positioning.  

What are Google algorithm updates?

In short, we can understand search algorithms as a series of rules and mathematical processes that search engines use to rank and display the most relevant results for a given query. These algorithms take into account a number of factors, such as the quality and relevance of the content, authority and links, as well as the user experience and the loading speed of the website. 

These updates aim to improve the quality of the results shown to users and adapt to their trends and behaviors. It is important to be informed and adapt to them in order to maintain or improve the visibility and performance of the website in search results.

Some of the most important updates are:

• Google Panda is a major update to Google's algorithm that focuses on content quality. It penalizes websites with duplicate, low quality or spammy content, and rewards those with relevant and high quality content with a better position in search results.
• Google PageSpeed focuses on the loading speed of the website and penalizes those with slow loading. Websites with fast loading are rewarded with a better position in search results.
• Google Penguin was launched to combat "black-hat link-building" practices and reward only high-quality, relevant links. Prior to the update, link volume was the main influence on page rankings. Penguin monitors for black-hat techniques and over-optimized anchor texts. This update only affects inbound links and was added to the heart of the algorithm in 2016.
• BERT is an important feature created by Google to understand how users search on its engine. It was launched in English in October 2019 and more languages were added soon after. Searches have improved by 10% because of it. To adapt to BERT's updates, quality content must be created and SEO-relevant keywords must be added. In addition, it is important to have copywriters who know the different languages to make accurate translations if you have content in multiple languages.
• Core Update June and July 2021. Google rolled out their latest update to all of their data centers, with notable changes to mobile search results. They announced another update for July due to not being able to implement all the planned changes in June. Although these updates may seem complicated, Google wants to improve the user experience by eliminating low-value or low-quality content.

Google is constantly making adjustments and improvements to its algorithms to adapt to user needs and behaviors, which makes it important to follow Google's quality guidelines and maintain a high quality and relevant website for users to achieve a strong position in search results.

How do these updates affect your website?

Google algorithm updates can affect your website in different ways. For example, if an update favors high-quality content and your website doesn't meet Google's quality standards, you may see a decrease in your organic traffic. Or if an update focuses on website loading speed, clearly a slow site may drop in search results.

How to adapt to Google algorithm updates?

The best way to adapt to Google's algorithm updates is to focus on creating high-quality content and meeting Google's quality guidelines. Here are some tips for doing so:

1. Write high quality content that is useful to your target audience.
2. Make sure your website is easy to use and navigate.
3. I optimized your keywords to be relevant and of high quality.
4. Make sure your website is secure and has no security issues.
5. Improve the loading speed of your website to make it faster.
6. Make sure your website is mobile friendly.
7. Make sure your website has quality and authoritative links.

In conclusion, it is crucial to be aware of updates to Google's algorithms, as these can directly or indirectly impact your website's performance. To adapt to these changes, it is critical to focus on creating high quality content and making sure you meet Google's quality guidelines.

In this sense, having the advice of an SEO expert, such as Click Digital, can be of great help to achieve an effective and sustainable optimization over time. In this way, your website will be able to maintain or improve its position in search results, generating more traffic and visibility online.