How to optimize the mobile experience in digital marketing
Nowadays, mobile technology plays an extremely important role in digital traffic, as more and more people are browsing the Internet from their mobile devices. This means that it is increasingly important that business content is optimized for different devices using mobile SEO.
What is mobile SEO?
SEO for phones consists of a series of optimizations on websites and content to be visible on mobile devices, these optimizations make the content appear in search engine results, thus increasing the visibility of your business. By applying a few simple tips it is possible to optimize the SEO of your website so that users can learn more about your company at any time they require it, making it a very useful tool for e-commerce.
Take into account that the adoption rate of mobile devices in the world has increased exponentially in recent years, this leads to a growing number of people connecting to the Internet from their devices, being increasingly accessible and providing the ability to consume content from phones anywhere you are. That is why search engine algorithms favor sites adapted for navigation from different devices, in other words, if your business does not currently include this strategy, you are possibly missing out on the most traffic and business opportunities.
In addition, the increased use of different devices has changed the way in which consumers interact with websites, as consumers are increasingly interested in finding quick and useful information to make purchasing decisions. This need makes mobile marketing an indispensable tool for those looking to sell and offer their services over the Internet.
What are some differences in browsing from mobile devices and computers?
- When using a cell phone, the user navigates through a touch screen, while from a computer, the user navigates through a mouse.
- The design is significantly smaller from a cell phone.
- Browsing from a computer is usually slower.
Tips for optimizing your website
Web design
One of the biggest mistakes when it comes to SEO for cell phones is that the web content has a screen width greater than that of the devices, causing the user to have to enlarge the screen and making "scroll" horizontally to view the content. This annoyance makes users abandon websites, so it is advisable to check that the various contents of the web page fit perfectly with the resolution of the mobile screen, the texts must be easily readable and verify that the images are displayed correctly.
Adapted device design
For success with mobile SEO, your website must work properly on cell phones, because if it doesn't work properly, users may never visit your page again. You can opt for any of Google's suggestions:
- Responsive design: uses the same HTML and URL, both from mobiles and computers, but the way the website is rendered adapts to the size of the visitor's screen.
- Dynamic visualization: uses the same URL regardless of the device from which you browse, but generates different HTML for each device.
- Independent URL: are different codes in the configuration for different devices, which redirect them to the correct page.
Links and buttons
In the mobile version of your website, buttons and links should be easy to use, so don't forget to test them, making sure they are large enough to be seen and clicked without problems, and that the clickable elements are not too close to each other.
Image optimization
Something of utmost importance is the optimization of the loading speed of the images, as well as the size and weight of them, because if your website has too big and heavy photos it will make the page loading process slower, which will be negative in terms of SEO. In addition, users usually do not have much patience to wait, which causes them to quickly abandon your website.
Web speed
Google indicates that the probability of users abandoning your page is 123% if the loading time is between 1 to 10 seconds, and this percentage increases if we talk about mobile devices. It is important to work on SEO to improve the loading speed, minimize HTML, CSS and Java codes, and reduce the server response time, these actions will allow you to improve the speed of your website.
In addition, as mentioned above, you must take into account the size and weight of the images you upload to your website, because if they are too large and heavy they will slow down the loading process, damaging SEO and usability.
Redirections
In case you need redirects for your website, make sure they all point directly to the destination URL because a redirect increases the loading time by about 0.6 seconds, so having unnecessary redirects will slow down the loading time of your page.
Optimize your titles and descriptions
The title and description of the content of your page that is shown in Internet searches must be presented clearly and with few characters, since the content presented for mobile devices and computers is different, here are the criteria for each type of display:
Title
- Desktop: approximately 70 characters.
- Mobile: approximately 78 characters.
Description
- Desktop: approximately 155 characters.
- Mobile: approximately 155 characters.
Common mistakes in mobile optimization
- Redirects: by using different URLs for mobile and desktop, redirects may not integrate correctly, leading to websites that do not belong to your business.
- Files too large: data size is of utmost importance when browsing on mobile devices, since there is not always enough bandwidth, so you must adapt to make mobile versions lighter, one way to do this is by compressing the site images.
Is mobile SEO important?
As we mentioned before, traffic from mobile devices is increasing more and more. In a study conducted by Hitwise, it indicates that about 60% of Google searches are performed via cell phones, so it is likely that users who visit your website do so from cell phones, so improving the mobile experience will allow more people to visit your page, thus increasing your visibility.
If your business does not yet have a mobile optimized website, we recommend you to take it into account as a priority for this 2023. At Click Digital Marketing we have experts in the optimization and creation of websites adapted for all devices, let us help you!