{"id":1332,"date":"2020-05-13T11:25:41","date_gmt":"2020-05-13T17:25:41","guid":{"rendered":"https:clickdigitalcr.com\/?p=1332"},"modified":"2023-01-30T22:57:14","modified_gmt":"2023-01-31T04:57:14","slug":"costa-rica-online-store","status":"publish","type":"post","link":"https:\/\/clickdigitalcr.com\/en\/comercio-electronico\/tienda-virtual-costa-rica\/","title":{"rendered":"9 tips for your online store in Costa Rica"},"content":{"rendered":"

With the worldwide situation in the face of the COVID-19 pandemic, many companies realized the great need to have ecommerce in their business that works 24\/7, has shipping options and meets the requirements of their customers to prefer them and continue shopping with them.
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This is why the trend towards online stores was strongly favored during the first half of 2020, as more businesses around the world have had to reinforce or implement online stores from scratch in order to remain commercially active.<\/p>\n\n\n\n

\"start
It's time to decide to start selling on your online store.<\/figcaption><\/figure>\n\n\n\n

What is e-commerce?<\/h2>\n\n\n\n

These commerce platforms are used to sell online, replacing or complementing traditional physical stores, thus offering consumers the possibility of visualizing the product catalog, with photographs, descriptions and specific characteristics, and allowing their choice and purchase through cards or virtual wallets.
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Before starting your e-commerce business, you should know that millions of users use virtual stores as their favorite way to purchase products or services, so it is important to have a secure page, with all the technical requirements to make your store a success.<\/p>\n\n\n\n

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Tips to start your ecommerce this 2020<\/h2>\n\n\n\n
\"Sell
From your online store you can sell all kinds of products and services.<\/figcaption><\/figure>\n\n\n\n

Online sales reach more customers.<\/h3>\n\n\n\n

Unlike a physical business, people from different parts of your country will be able to access your store from their cell phone or computer, which greatly expands your sales possibilities, but to make it a success you must ensure that you have a good shipping system, which is reliable, secure and as soon as possible.
Remember that you can implement immediate deliveries if possible, which have an additional cost, and that you will have to adjust the shipping amounts to the mileage and weight of the order.
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Safety first. <\/h3>\n\n\n\n

For your customers to choose your online store and not another, you must offer them not only good prices, but also a secure page. For this you must have payment gateways authorized by a bank, which allows you to process card payments securely. In addition, your site must have the legal terms and conditions necessary for its operation, as well as a security certificate on the site, which ensures the protection of the data that users leave on your website. 
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\"ecommerce
Your online store needs to comply with security measures and clear shipping policies.<\/figcaption><\/figure>\n\n\n\n

Everything enters through the eye.<\/h3>\n\n\n\n

Just as in your physical business you need to keep your space clean, tidy and well presented, in online stores it works in a similar way. <\/p>\n\n\n\n

It is important to have a nice web design, with a harmonious color palette that fits your business identity, and it must be fully functional. Having an online store that has sections that do not load or do not work, will generate distrust or discomfort in your potential buyers, so everything must provide a satisfactory user experience.<\/p>\n\n\n\n

Also remember that quality photographs of your products are vital, as well as correct angles, color variations and any photographs that will help the prospective customer better understand the product's features.<\/p>\n\n\n\n

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You need a digital marketing strategy<\/h3>\n\n\n\n

Just as if you open a business you can't expect customers to pour into your business, when you open an online site, you must invest in advertising.<\/p>\n\n\n\n

For this, we recommend professional marketing strategies that can capture potential customers from different media, for this you can implement campaigns on social networks, search engine ads, sending emails to regular customers and others.
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Another need is to determine promotions, such as free shipping, discount coupons, rebates on certain items and other strategies that encourage sales.<\/p>\n\n\n\n

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Types of ecommerce<\/h3>\n\n\n\n

Depending on the business model we have, our stores can be b2b (business to business) or b2c (business to consumer), which varies the way we present our products or prices.
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In some b2b businesses, payment gateways are not used, but quotation systems, since the orders, being very large, will be processed by purchase orders in other channels and not directly on the web. Even so, for purchasing managers, having this digital catalog from which they can choose the products they wish to purchase is more immediate than calling or going to your business.
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In the case of b2c product sales it is important to accept all major credit cards, as it will be an impediment for the future customer if they do not accept the popular payment methods. We also recommend the use of PayPal for those people who do not feel safe to use cards on internet sites, and prefer these virtual wallets.
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\"Email
Remember to use tools such as email marketing for your sales strategy.<\/figcaption><\/figure>\n\n\n\n

Email marketing is an indispensable tool.<\/h3>\n\n\n\n

When you have online stores, it is important to develop different email campaigns, whether to send information and promotions to your customers, order follow-up emails, satisfaction surveys and especially remarketing to potential customers.
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For example, if a customer has several items in their wishlist and has not paid for them, we can decide to send them a coupon or notify them when those items are discounted. We can also create emails with intelligent shopping suggestions, based on the consumption habits of our customers, thus sending them upsellings or crossellings recommendations that they can take advantage of in our online store.
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Take care of your loading speed.<\/h3>\n\n\n\n

Did you know that one of the main reasons for abandoning a page is that it takes too long to load? That's right, that's why we must have optimized pages, compressed images and other web design tactics that allow us to have a fast page that can adapt to 3G and 4G network speeds and not make our customers despair because of the slowness.
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Sometimes our customers may abandon their shopping cart, simply because they feel that the page does not work, or is not secure because it takes too long to load, so we must always optimize this aspect.
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It is not only necessary to invest in advertising<\/h3>\n\n\n\n

Although advertising is essential to make sales reach your website, you should not neglect other ways such as organic web positioning or SEO, which helps us to make our business appear in searches performed by potential customers in their search engines.
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For example, we can implement SEO strategies by generating varied content about our products, whether articles or interviews with experts in the field, or news of new product launches, product comparisons, or explanations of solutions to specific needs that the page has.
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If this content is satisfactorily developed according to the parameters of SEO experts, in addition to complementary work at the code level of your page, you will be able to appear in searches related to your products or services.<\/p>\n\n\n\n

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Always think of your customers<\/h3>\n\n\n\n

When you start your ecommerce page we recommend you not to think about what is attractive to you, but always think about your customers. It is important that you have very well defined by age, sex, socioeconomic status, studies and tastes of your target customers, so you can develop a page to your liking.
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It is also important that you think about how to facilitate the classification of products, so that they are easier to find, as well as keywords to identify them, because if for example your product has a popular but incorrect name, it is better to use it in those cases, to make it easier for your customers to find the product.<\/p>\n\n\n\n

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Now that you know these tips to implement your business in online store mode, do not hesitate to contact us for professional support in each of the aspects related to this service.<\/p>\n\n\n\n

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