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CRO and UX in Costa Rica: more clients from the same traffic

We look at how real people use your site, find where they drop off and fix what blocks the purchase, booking or inquiry. Every change is measured.

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  • ProposalTailoredfree, no commitment
  • FormatProject or planwith monthly tests
  • TeamSeniorin Costa Rica
CRO and UX in Costa Rica: more clients from the same traffic
Variant BWins the A/B test
HeatmapWhere people really click
Platforms we work with
  • Google Analytics
  • Tag Manager
  • Hotjar
  • Figma
  • Looker Studio
  • WordPress
  • Elementor
  • WooCommerce
  • Google Analytics
  • Tag Manager
  • Hotjar
  • Figma
  • Looker Studio
  • WordPress
  • Elementor
  • WooCommerce

What's included

What we work on in CRO and UX

Traffic is expensive. If the site doesn't convert, every ad dollar and every month of SEO returns less. We work on the site you already have, without rebuilding it from scratch.

01Conversion auditA review of the whole funnel: from the landing page to the form, cart or WhatsApp.
02Heatmaps and recordingsWhere people click, how far they scroll and where they leave, using tools like Clarity or Hotjar.
03Structure and contentMenus, hierarchy and copy that answer what clients need to know before deciding.
04Forms and checkoutFewer fields, less friction and clear messages at every step.
05A/B testsWe test headlines, buttons and sections to decide with data, not opinions.
06Speed and mobileCore Web Vitals and a mobile-first design, where most visits happen.
For sites that already get visits and want more results

Who it's for

For sites that already get visits and want more results

CRO pays off once there is traffic: from ads, SEO or social. If your site gets visits but few inquiries, the problem is rarely the traffic.

  • Online storesAbandoned carts, long checkouts or product pages that don't convince.
  • Service businessesForms nobody fills in and pages that don't explain why to choose you.
  • Tourism and bookingsBooking engines, rates and policies that raise doubts at the last step.

Method

How we improve conversion

  1. 01

    Baseline

    We set up GA4, events and heatmaps to know your current conversion rate and where visits are lost.

  2. 02

    Diagnosis

    We rank problems by sales impact and effort, backed by recordings and data.

  3. 03

    Changes and tests

    We implement the improvements and, when there is enough traffic, validate them with A/B tests.

  4. 04

    Report and next round

    We show you what changed in conversion and what we test next.

Deliverables

What you get in a CRO and UX project

Findings backed by evidence and changes that ship, not a PDF of recommendations nobody implements.

01Tracking set upGA4, Tag Manager and conversion events: forms, WhatsApp, calls, purchases.
02Findings reportProblems ranked by impact, with screenshots, recordings and data behind them.
03Improvement prototypesDesign proposals in Figma to validate before touching the site.
04Changes shippedImprovements applied to your WordPress site or store, tested on mobile and desktop.
05A/B testsVariants measured against a success criterion defined before we start.
06Results reportConversion before and after, what we learned and the next round of tests.

Guide

How to turn more visits into clients

Most websites in Costa Rica invest in bringing traffic and almost nothing in converting it. Raising a site's conversion rate usually costs less than doubling the ad budget, and the gain applies to every channel at once.

What CRO and UX mean

  • UX (user experience): a site that is easy to understand and use, where people find what they need without effort.
  • CRO (conversion rate optimization): making that visit end in the action that matters to you: buy, book, request a quote or message you.
  • Together: UX removes friction and CRO measures whether removing it brought more clients.

Signs your site is losing clients

  • Plenty of ad or SEO traffic, but few forms or messages.
  • Mobile visitors who leave within seconds.
  • Carts or bookings left halfway.
  • Repeated WhatsApp questions the site should already answer.

Measure first, then change

Changing colors or buttons without data is guessing. That's why we start with measurement: without a baseline conversion rate there is no way to know if a change helped. With SEO, Google Ads or Meta Ads bringing traffic, CRO makes every visit count more.

When a redesign makes sense

You don't always need a new site. Often targeted improvements on the pages with the most traffic are enough. If the technical base can't go further, we'll tell you and propose a web design built to convert from day one.

Tell us what you want your site to achieve and we'll send you a written proposal.

Investment

How much does a CRO and UX project cost?

Your proposal
Tailoredfree, no commitment

Audit, tracking, prototypes, shipped changes and tests. We send you a written proposal based on your site's size and traffic, usually within one business day.

Get a quote online
  • What shapes your proposal
  • Site sizeHow many pages, templates and funnel steps it has.
  • TrafficDetermines whether A/B tests are possible and how often.
  • ScopeAudit only, audit with changes, or a monthly testing plan.

Related work

Built by CLICK, live in production.

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Frequently asked questions

What we get asked most.

UX focuses on making the site easy to use; CRO on turning those visits into clients and measuring the effect of each change. We do them together because each needs the other.

Reliable A/B tests need a minimum volume of visits and conversions. With less traffic you can still improve through audits, recordings and best practices, validated with the monthly trend.

Not necessarily. Most improvements are applied to your current site. If the technical base limits results, we’ll show you the evidence.

Google Analytics 4, Tag Manager, Microsoft Clarity or Hotjar for heatmaps and recordings, Figma for prototypes and A/B testing tools depending on your platform.

Yes. We review product pages, cart and checkout, where most sales are lost.

First findings arrive in the first weeks. Measured results depend on traffic: with good volume, each test can close in a few weeks.

Yes. Recordings mask personal data and we set up cookie consent before tracking is turned on.

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Turn more visits into clients

Get a quote online in a few minutes or message us on WhatsApp. We reply during business hours, usually the same day.

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